Foldable Magnetic Car Phone Holder – Hands-Free Navigation
$45.80 – $86.27Price range: $45.80 through $86.27Funny Shark Slippers for Adults – Indoor & Outdoor
$37.66 – $48.64Price range: $37.66 through $48.64Glowing Pendant Necklace – Silver Plated Chain Jewelry
$10.43 – $25.04Price range: $10.43 through $25.04Laser Love Silicone Phone Case – Colorful Double-Sided Design
$15.79 – $20.22Price range: $15.79 through $20.22Lovely Cartoon Children’s Watch – Kids Wrist Watch
$14.37 – $109.75Price range: $14.37 through $109.75Luxury E-Ink Phone Case – Custom Screen Projection, No Battery Needed
$217.34 – $222.24Price range: $217.34 through $222.24Monocular Zoom Telescope – Tripod, Phone Clip & Built-In Compass
$39.94 – $138.64Price range: $39.94 through $138.64New Design Adjustable Letter Ring – Simple & Elegant Women’s Jewelry
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.